Leisurely cruising in a car that is different from any other, stealing every heart on its way and including  a high fun factor for free. Why doesn’t a Jeep like that exist? A Jeep that is cooler, more luxurious, more exclusive, and very ‘sexy’?

That’s the kind of DNA we were looking for, and these wishes formed the starting point for BRUTE for the development of the Richmond, the rugged yet luxurious model, and the Lagoon, the cheerful ‘beach’ version.