The BRUTE Story.
Leisurely cruising in a car that is different from any other, stealing every heart on its way and including a high fun factor for free. Why doesn’t a Jeep like that exist? A Jeep that is cooler, more luxurious, more exclusive, and very ‘sexy’? That’s the kind of DNA we were looking for, and these wishes formed the starting point for BRUTE for the development of the Richmond, the rugged yet luxurious model, and the Lagoon, the cheerful ‘beach’ version.
At BRUTE, we take the iconic Jeep Wrangler as our basis. It’s a car like no other, full of character and with cult status and a high level of fun. The BRUTE models are built onto new Jeep Wranglers. The basis is completely overhauled, inside and outside, and from top to bottom. In terms of the motor and other technical elements, it remains 100% a top-quality Jeep product, with all the familiar qualities and capabilities. By working only with new cars, an additional advantage is that the five-year manufacturer’s warranty remains intact.
The exterior and interior have been fully custom developed by BRUTE while retaining the iconic features. We have developed each element especially for BRUTE. As perfectionists with the drive to deliver nothing but the best quality, we know what is available around the world. That’s why we work exclusively with high-end suppliers, from manufacturers to dedicated professionals. Our BRUTE custom Jeeps are designed and hand-built by experienced and passionate specialists with a keen eye for detail.
100% Jeep plus 100% BRUTE gives you 200% distinctiveness, exclusivity, and fun.
If we have to explain, you wouldn’t understand.